Wednesday, December 31, 2008

Attract, Engage & Retain Top Talent: 50 Plus One Strategies Used by the Best


Our recently published book is for leaders at all levels and industries. Organizations differentiate themselves by strategically developing a rich talent pipeline and unleashing the real desire all talented people share to contribute value. It starts with attracting the and hiring the best talent for your enterprise. You become a magnet for talent by establishing an appealing employment brand. An organization with a superior employment brand is one whose leadership and workforce behaviors match the company brand. This means that the value proposition for the business is reflected in the actions of the employees at all levels. We know from recent studies that productivity, earnings and return on investment is superior in organizations with strong culture and employment brands.
Even for organizations that attract the right talent, the challenge remains to engage them in their work and to retain them longer than the competition. Leadership is both art and science. Building your organization into a preferred employer with an engaged workforce and a culture that retain the right people doing the right things requires inspiration and hard work. We hope that this book will serve as a blueprint or at the very least an idea generator for the creation of your desired place to work.